Pana Barbounis, founder and joint CEO of Pana Organic, is a visionary entrepreneur redefining delicious organic treats for every occasion through innovation in plant-based, gluten free treats. Growing up in a Greek-Australian family, his passion for food and entrepreneurship led him to launch his first business at 21.

In 2012, he founded Pana Chocolate, delivering handmade, organic, vegan chocolate—an innovative concept at the time. The brand quickly gained global recognition, evolving into Pana Organic, which now spans seven categories, including chocolate, frozen treats, spreads, snacking, and baking.

Despite its growth, Pana Organic remains committed to its roots, still crafting handmade, premium chocolate while expanding its better-for-you range. Today, the brand is a leader in plant-based treats, proving that health, sustainability, and innovation can go hand in hand.