Sam Sidney is the founder/director of creative & social agency Milkbar Digital. This independent Melbourne agency provides their clients with end-to-end social media management, strategy, content creation and ad buying.

Their client roster includes food heavyweights such as Simplot Australia, Lactalis Australia, San Remo Pasta, and hospo brands such as Nando’s, San Churro, Sandwich Chefs and the Australian Venue Co.

With a background in photography and design, but a day-to-day life that is heavily focused on small business operations and management, she is well aware of the challenges that business owners face today and approaches social media with a ‘quality over quantity’ mindset.